The cloud is propping up emerging markets globally

It’s common sense that if you’re starting up a new business, it behooves you to establish your roots in a nation that’s economically and technologically advanced, like the United States or Japan. These countries not only have the high-tech resources and the money to give your company a solid economic foundation, but they have deep pools of labor to offer as well.

For years, startups in the most developed nations have had an edge. But the tables may be turning in the near future, thanks to the movement toward greater adoption of cloud computing. As new solutions such as cloud-based financial software gain popularity, the playing field is becoming more level. Enterprises everywhere have the tools they need to keep up.

New markets emerge
According to the Huffington Post, this effect will soon be noticeable worldwide, and a few markets in particular – namely China, Korea, Hong Kong, Brazil, Russia and India – will benefit the most. In these countries, the increased availability of data and clear gains of efficiency will spark economic growth nationwide.

Ben Uretsky, founder and CEO of New York-based cloud provider DigitalOcean, explained that the growth of the cloud will only grow faster in due time.

“Growth of the cloud-platform industry will be exponential, as cloud virtualization is increasingly appreciated globally and is more readily available in more regions,” Uretsky stated. “Particularly in Asia, where we’ve seen a strong desire for greater capacity in the region.”

As the cloud becomes more commonplace worldwide, smaller businesses in less developed nations will realize they have the same tools as everyone else. The result will be noticeable business growth.

Real value in the cloud
According to ZDNet, the global value of cloud services continues to grow at a staggering rate. Drawing on projections from Forrester Research, the news source reported the worldwide market is growing this decade from a total of $40.7 billion in 2011 to $241 billion in 2020.

Specifically, the evolution of software as a service is a major driving force. Forrester found that SaaS was a $21.2 billion market in 2011, but by 2016, that figure is expected to grow to a whopping $92.8 billion.

As companies realize the power of the cloud for completing numerous everyday tasks – ranging from billing clients to tracking employees’ hours – they will continue flocking to the technology in record numbers. BMI Cloud Solutions is happy to provide guidance for those adopters.