Cloud-based CRM’s popularity expected to grow in 2013

Customer relationship management (CRM) solutions are expected to undergo many changes in 2013, including one involving cloud computing. A recent Customer Think report suggested that cloud-based CRM will materialize more toward the end of 2013 as more companies migrate critical infrastructure to the hosted environments.

However, the adoption of cloud-based CRM is not expected to go smoothly. The news source explained that analysis, data warehousing and reporting initiatives are simply not keeping pace with cloud CRM applications, which “live in the moment.” As a result, more businesses are considering CRM analytics tools to accurately view their sales projects.

Cloud-based CRM is cost-effective solution

Cloud computing has made enterprise applications like CRM and ERP more accessible because of the solution’s cost-efficiency. Market research firm Gartner released a report earlier this year that revealed the cloud and Software-as-a-Service will account for 15 percent of the global enterprise apps market by 2015.

“After more than a decade of SaaS and cloud service use, adoption continues to grow and evolve within the enterprise application markets,” noted Gartner’s Research Vice President Tom Eid.